Pantone® announce the Color of the Year 2024
Pantone® Colour of the Year 2024
As always, December is bonkers busy with the build up to Christmas getting earlier and earlier each year, along with all the school events and several birthdays to navigate before we can collapse in a big (usually ill) heap at the end of the year!
Meanwhile, there is also the exciting news of the Pantone® colour of the year. And 2024 is a special year as it marks 25 years of this momentous trend movement.
Recently, when the Spring 2024 colours were published, my guess for the colour of the year was for a bold sunny orange (as we haven’t had an orange since 2012). Now whilst this week’s announcement is for a slightly more pastel version, I’m claiming that my prediction for an orange tone was pretty near the mark.
Peach Fuzz 13-1023
Pantone® have announced that Pantone® 13-1023 Peach Fuzz is the colour of the year for 2024, somewhere between a pale pink and orange colour.
Peach Fuzz has been described by Pantone® as “a gentle and nurturing peach shade that serves as a reminder to slow down and care for ourselves and one another. The romantic color’s name reflects the tactile sensuality associated with the hue: velvety peaches, soft marabou feathers, and smooth vintage satins and silks all come to mind when thinking about the pink and orange combo.”
The Pantone Color Institute’s executive director Leatrice Eiseman points out that the “delicate shade summons viewers to the human experience, with an emphasis on the importance of health and wellness for mind, body, and soul. From the warm colors of a sunrise or sunset to the coziness of a fuzzy blanket, the color affirms moments of internal tranquillity with the deep need for community, gathering, and connection.”
25 years of Pantone®
Orange is no stranger to being the colour of the year with a bright shade of Living Coral in 2019, a deeper Tangerine Tango in 2012, a pale Sand Dollar in 2006, plus Tiger Lily back in 2004.
There have also been some sunny yellows over the years in the form of Illuminating in 2021 and Mimosa in 2009.
Spring 2024 predictions
Once again, this colour doesn’t appear exactly in any of their seasonal predictions, although there were a number of yellow and orange sunset colours at both New York and London Fashion Weeks including Rooibos Tea, Orangeade, Lemon Drop, Spicy Mustard, Sun Orange, Fiesta and Charlock.
Protection
What does the name of the colour of the year mean? Well, there are over 300 varieties of peaches. And the fruit is deemed very important in Chinese culture as it can symbolise fertility and long life. The fuzz on peaches is actually a form of protection as it repels excess water away from the skin to stop it rotting prematurely. Additionally the fuzzy texture keeps insects away to stop them from destroying the fruit.
Cheeky
Peach Fuzz wouldn’t be out of place as the name for a cooling peach schnapps drink over a glassful of ice. Likewise, the peach emoji can also signify another way of saying ‘bottom’ on social media. And sometimes it can refer to the soft fine unwanted hair on cheeks.
Blush tones
But to me, this colour of the year for 2024 feels soft, romantic and peaceful. A beautiful warm sunset over clouds. It appears as lights as a feather, like a stick of candy floss at the beach or a full puffball netting skirt billowing in the wind.
Peaches and cream
There are so many wonderful sayings with the word ‘peach’ in them which usually mean something good about life. The expression has come to mean something which is particularly good or sweet, such as ‘Everything is peachy!’
Looks like Peach Fuzz will bring a relaxing and peaceful vibe for 2024 – with a touch of cheekiness!
#COY2024
