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Wedding marketing advice published

Wedding marketing advice published

Marketing article featured on Bride magazine

As well as writing an award winning wedding blog, I’m also a wedding marketing specialist, with 17 years experience in a number of industries.

During my career I’ve obtained my CIM Professional Diploma in Marketing and worked in various marketing roles for 13 years before starting my own business. I’ve also obtained my Diploma in Wedding and Event Planning with the UK Academy of Wedding & Event Planners.

Hanami Dream was founded in 2014, which combines my marketing skills and photo shoot experience along with my passion and knowledge of the wedding industry and local market. My marketing background gives me the insight and experience to help local wedding businesses with their marketing strategy and promotional plans.

So I’m proud to have one of my wedding marketing advice articles published on Bride magazine to help wedding suppliers to start and maintain a good company blog.

Keep an eye out for more posts where I share marketing advice for venues and wedding industry professionals from small, local, independent wedding businesses in and around Witney, Oxfordshire and the Cotswolds. 

 

 

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Wedding traditions: Toasting the happy couple

Wedding traditions: Toasting the happy couple

There are many traditions, rituals and customs that people uphold and perform in connection with weddings. Some of these have now lost their relevance in modern society and sometimes we are not even sure why we undertake them. However we continue to perform them for fun, family tradition and superstition, especially as many of them have derived from efforts to bestow the happy couple with good luck.

After the ceremony, one of big focal points of the wedding reception is the speeches and toasts. Here’s a quick guide to toasting the happy couple on their wedding day.

 

Why do we make toasts at weddings?

Traditionally toasts were a way of checking your drink wasn’t poisoned. This custom harks back to the Middle Ages to check that you hadn’t been poisoned by your enemy. A small bit of wine was poured into each other’s glass, clinked so that the wine splashed into the other person’s glass, and then tasted. This is also why often the toast is joined by the phrase ‘to your health’.

Some say that the clink sound was to keep evil spirits at bay. And back in Elizabethan times, an actual bit of spiced toast was put in drinks to flavour it and to soak up the dregs (with the person being honoured receiving the saturated piece of toast).

Nowadays, a toast is used to express and share feelings in words at a special event.

 

Photography by Farrow Photography

Who makes a toast at weddings?

Traditionally, there are a number of speeches with each ending in a toast. The first of these is a welcome toast performed by the host (often the father of the bride) who concludes his speech by toasting the bride and groom.

The second speech is often by the groom, who finishes by toasting the bridesmaids and attendants. The best man replies on behalf of all the attendants and ends with a final toast to the bride and groom.

Photography by Thomas Phillips

Photography by Thomas Phillips

 

When do you make toasts at weddings?

Toasts generally follow after the speeches which brings the formal part of the wedding day to an end and is a signal for the informal part to begin.

 

Champagne coupe glasses and gold cutlery | Journey to the Centre of the Earth | modern ethereal winter styled bridal shoot by Hanami Dream | agate | marble | airplants | tulle | pale blue | gold | Oxleaze Barn | Gloucestershire | October 2017 | Photography by Squib Photography www.squibphotography.co.uk

What do you use to make toasts at weddings?

Traditionally a different drink is served for the speeches at a wedding. Guests have their glasses charged and ready to take a sip after each toast. This can be with champagne, sparkling wine or Prosecco. Alternatives for drinks to accompany the toasts could include a shot for each toast, a signature cocktail, sparkling elderflower or have your guests choose their own drink.

Photography by Squib Photography

How do you make toasts at weddings?

Originally a toast would be raising your cup as a drink offering to the god(s). This translates now with an arm outstretched with a glass in your hand and saying either: please be upstanding, please raise your glasses, or join me in toasting. Followed by a sentence for everyone else to repeat like ‘to the bride and groom’, ‘to the happy couple, ‘to your health’ or something else as equally poignant.

Cheers!

Photography by Farrow Photography

Whichever customs and traditions you decide to incorporate into your big day, Hanami Dream wish you health, wealth, happiness and all the very best in your married life.

Take a break from tradition with this handy guide to modern alternatives to personalise your wedding.

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Inspiration: bright contemporary museum wedding

Inspiration: bright contemporary museum wedding

Modern museum wedding 

For some absolute wedding goals, take at look at these images from a recent photo shoot at the Ashmolean Museum of Art & Archaeology in Oxford. The photos are picture perfect, with a modern and bright, walking work of art vibe to showcase this stand out classic wedding venue. 

Ashmolean Museum wedding venue

This venue is a beautiful hidden gem of a wedding venue. From the outside you don’t know the expanse of options that are available inside The Ashmolean Museum. It provides a truly wonderful labyrinth of options to hold a wedding or special occasion. See my wedding venue review of the Ashmolean Museum.

Decadent décor

The Ashmolean Museum gives you maximum impact with minimal effort, as the backdrop of this venue needs no help in packing a punch – the wow factor is there for you already! This is a venue which is quiet, personal and intimate, yet very much on the grand scale.

There are many options and different ways you could use a combination of the galleries for all the elements of your wedding day. Each one has it’s own character, atmosphere and capacity that can be suited to your number of guests and requirements. This shoot has images taken in: the Grand Forecourt; Ceramics Gallery; Randolph Sculpture Gallery; Grand Staircase; and the European Art Gallery.

Contemporary bridal wear

This wedding photo shoot shows modern Charlie Brear outfits including a Carson Jumpsuit; separates in the form of a Luna top and skirt; plus a low V, effortlessly cool, boho Nyika Dress.

You’ll be a living statue and your own work of art on your wedding day at this venue.

Fun florals

The stunning flowers in the bouquet, crown and arm cuff made a real statement alongside the cool architecture and simple white outfits with: Red Snaps, Astilbe Gloria, Avignon Blooms, Red Euphorbia, Brown Lisianthus, Protea, Cafe Mocca Rose, Hot Pink Lace Rose, Parvifolia, Red Robin, Mimosa and Long Ruscus.

The bright and colourful florals made this the Ashmolean and their amazing technicolour dream wedding venue.

images credits:

Venue | Ashmolean Museum | https://www.ashmolean.org/weddings
Photography | Matthew Pattimore Photography | https://www.matthewpattimorephotography.com/
Hair & make up | Rachael Capocci | https://www.rachaelcapocci.com/
Dresses | Ellie Sanderson | https://elliesanderson.co.uk/
Flowers | Flowers by Kirsty | https://www.flowersbykirsty.com/
Planner | Stacey Puffer | https://www.instagram.com/staceypuffer_weddingplanner/
Model | Andrea Taverni

As featured in OX Weddings Winter 2019 edition | http://oxweddings.co.uk/the-magazine/

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“You have such sound advice and always willing to share and guide”

“You have such sound advice and always willing to share and guide”

“Thank you from the Bride’s mother too!

You have such sound advice and always willing to share and guide.

Wishing you continued success for 2019 because it is MUCH deserved. “

Mother of the Bride – February 2019

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Wedding venue review: Millets Farm

Wedding venue review: Millets Farm

Millets Farm wedding venue

After a three year hiatus and some fantastic renovations, Millets Farm have reopened their Lakeview Suite to hold wedding receptions.

With amazing views of the lake, the farm on hand to entertain the whole family and a big versatile space, this is more than just a function room – this has wonderful charm and character.

 

Millets Farm location

I have visited Millets Farm many times as a parent and enjoyed the vast and ever growing facilities and attractions that it has on offer. We’ve enjoyed the maize maze, pick your own fruit, the garden centre, the new play barn and the delicious wares of the farm shop.

However I had never been upstairs, above the Farmhouse Kitchen, and seen the Lakeview Suite – a private space with it’s own access and outdoor balconies across some great views of the farm.

The restaurant building was built in 1990 but the Lakeview Suite has recently returned to weddings with a renovated, vaulted ceiling, wooden beams and panoramic views.

 

Spacious function room

It surprised me how much space this room has to offer. And the light pours in to the room. Don’t let one big open space be daunting as you can easily partition the room to act as different areas for your big day.

Plus it has a cosy bar and seating area to provide excellent places for guests to unwind and mingle.

The room hire includes 120 chairs plus round or trestle tables for your wedding reception. It is a great space to be able to decorate and make it your own.

Not only that but the whole space is remarkably quiet and peaceful even with it’s proximity to the farm and restaurant.

The facilities are great and this is brilliant value for money.

 

Catering partners

For one less thing to worry about organising, there is exclusive in house catering with some high quality food packages provided by catering partners, Oxford Farm Weddings. They create delicious, bespoke wedding menus at Millets Farm.

Plus look no further than the on site bakery for celebration cakes, whether that be a traditional wedding cake or perhaps a cake of cheese.

 

Far from just farm facitiies

Whilst this wedding venue isn’t currently licensed for ceremonies yet, it is something that they are seriously considering and is likely to be available in the not too distant future.

They also have plans for a beautiful pier by the lake to have your wedding photographs.

There’s also a boutique on site (Beauty within Millets) to get ready before the big day.

Summary

Millets Farm is a family run business and they have lovingly renovated this space – using the three year break to refine their wedding packages. Lakeview Suite at Millets Farm feels like it’s a new wedding venue on the scene because they’ve returned with a space that is a bit different than the rest.  It is great value for money, with great facilities, amazing food packages and beautiful views.

WEDDING VENUE FACTS
Type of venue:
function room
Find out more: https://milletsfarmcentre.com/what-s-here/for-weddings.html
Location: Lakeview Suite, Millets Farm Centre, Kingston Road, Frilford, Oxfordshire, OX13 5HB
Wedding season: year round
Guests: 120-150
Marquee option: n/a
Ceremony: not licensed (yet!)
Venue hire: from £2000
Nearest church: St John the Baptist, Abingdon Road, Kingston Bagpuize, OX13 5AY
Wedding breakfast: packages from £60pp with Oxford Farm Weddings
Accommodation: local hotels and b&bs
Wedding fairs: Wedding Open Day 26th January 2019
Other things worth a mention:  a great family day out

image credits:

Photography | Matthew Pattimore Photography | https://www.matthewpattimorephotography.com/
Flowers | Flowers by Kirsty | https://www.flowersbykirsty.com/
Styling & décor | My Taylor Made Wedding | https://www.mytaylormadewedding.co.uk/
Chair bows | Bowtique Chair Covers | http://bowtiquechaircovers.co.uk/

 

 

 

 

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Wedding judge interview with the UK Blog Awards

Wedding judge interview with the UK Blog Awards

Proud to be the wedding judge for the UK Blog Awards 2019

 

Checkout my interview with the UK Blog Awards to see how I got started and what being a judge means to me.

https://blogawardsuk.co.uk/an-interview-with-nicola-jackson-blogger-at-hanami-dream-and-our-ukba19-wedding-judge/

 

 

 

 

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Hanami Dream in the press

Hanami Dream in the press

So pleased with the press coverage that Hanami Dream has been receiving recently.

Did you see page 14 of the Oxford Mail on the 19th Janauary 2019? You might have spotted a certain wedding blogger and UK Blog Awards #UKBA19 wedding judge in there!

Plus the Witney Gazette covered the article online too.

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Top tips for a gin filled wedding

Top tips for a gin filled wedding

Gin filled wedding

The gin renaissance is still going strong and continues to be the on trend drink of the moment with flavoured gins being on the rise.

Here are some ways to include the nation’s favourite drink in to your wedding day courtesy of Liz Beswick, Co Founder of Collagin. She married on World Gin Day in June 2017 and had her business partner Cam Brown running the Collagin bar on the day. This, paired with insider tips and feedback from other brides she has helped, means Liz knows a lot about making a wedding a gin filled event!

Whether you are looking for ‘ginspired’ wedding décor, table pieces, wedding favours or a stand out bar, Liz shares her top tips from her personal and business experience below.

Make it personal

Everyone loves the personal touch at weddings and this is often what people remember about the big day. Put gins on the tables or behind the bar or even as wedding favours that you know your guests love. For example, place a mini bottle of Salcombe gin for Jack on table 9 to remind him of his childhood holidays but put a Cotswolds Gin for Julie on table 4 to remind her of THAT drunken hen do. The guests will be so touched by your gesture and the effort gone into knowing and thinking about your guests.

If you don’t have budget for personalised wedding favours, place gin bottles behind the bar with note tags on them explaining why you chose the gin. Or even better, create cocktail lists based on names of your guests or on your favourite places or memories as the bride and groom.

 

Use gins that compliment your colour scheme

Do you have an obvious colour scheme? If so, let the gin add to it! Bridesmaids in pink? Then only include pink gins at your wedding. Pretty pinks include Pinkster Gin, Collagin Rose or Malfy Rosa. Violet flowers? Make the centre pieces even more spectacular by including violet gins in the display. Good ones include Whitley Neill Parma Violet or Violetta. Continue your colour scheme through to the smallest touches and it will make a huge impact.

 

Make it unique

Everyone has seen all the major gin brands at weddings, so to get people talking, and to make your wedding décor or bar look different and to stand out, feature gins that people don’t see every day. This will grab attention and intrigue. Plus it will be very funny to get photos of Auntie Carol doing shots of Collagin with bridesmaid Beth after discovering the new tipple at your wedding. It might then become her favourite gin and will always remind her of your special day.

Make it different

Make the gin theme different – I am not talking about just the gin brands you use, but also how you display the gin bottles. Put fairy lights in empty bottles or use them as reed diffusers – get creative! Also, choose different tonic water brands to create a distinctive gin bar. We love Lixir tonic water as they are made by two lovely British lads. Again, the tonic water doesn’t need to be your everyday tonics so choose something unique or with a story.

 

Make it worth an Instagram post

Stack them into pyramids, decorate them with glitter, relabel them with your initials or wedding logo. Whatever you do to your gin, make them Instagrammable! If you are getting your invites designed, the same designer could create labels to stick on to gin bottles featuring your wedding design and initials or your wedding date and use them as table numbers.

Email the gin or tonic water brands about your big day

Collagin LOVE getting emails from brides. If they know you are using Collagin for décor or behind the bar at your big day, they will offer trade prices or save up their empty bottles and send them to you. Tonic waters might do the same (the smaller the brand the more likely they are to help or be less rigid with prices!)  Just explain you are a bride to be and see if they can offer reduced prices for a larger order or in exchange for lots of pictures from your wedding album. There is no harm in trying! This also works for hen do orders.

Most importantly, make sure YOU the bride and groom get a drink. It is amazing how everyone assumes you are catered for but are often the last to get their food and drink at their own wedding. So, if you are looking to drink on the big day, ask your Maid of Honour to make sure you are saved a glass of your favourite G&T.

About Collagin

Young In Spirit is the world’s first alcoholic drinks company to combine spirits with collagen, with the first drink being Collagin – gin with added collagen. The people behind the idea are gin and beauty lovers and Oxford based ‘Gintrepreneurs’ Camilla Brown and Liz Beswick who recently snared two Dragons’ in the Den.

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Top Fall 2019 colours from Pantone® for autumn weddings

Top Fall 2019 colours from Pantone® for autumn weddings

Autumn 2019

I’m always excited to see the next Pantone® announcement for their predictions of colours that will dominate the scene for forthcoming seasons. So with the fashion weeks kicking off (this month is New York, London, Milan and then Paris) we start to think about this year’s autumnal months.

This week saw Pantone® showing their hand for the Fall/Winter colours to look out for later in 2019. And it’ll be great to see which colours will appear in autumn weddings this year.

There’s an array of rich vibrant earthy colours. Out of the 12 main colours, 8 of them are from the red palette. There are 3 orange colours and 5 reddy/browns, with some of the peach colours paying a slight nod to Living Coral, the colour of the year. What is great is that a juicy green has made it alongside the neutral and core basic colours too.

Seventies festival vibe

Perhaps to match the festival and eco friendly vibe on trend at the moment, there is a plethora of reds, oranges and browns that dominate the Fall 2019 colours.

There’s a real sense of being grounded and at one with the world. With the feeling of the warmth coming from Chili Pepper, Biking Red, Peach Pink, Rocky Road, Fruit Dove, Sugar Almond, Dark Cheddar and Orange Tiger.

For me, it’s like someone has opened a door on the décor of my childhood house with memories of all the orange and brown on wallpaper.

Mouth watering food

There are lots of culinary references in the colour names that make my mouth water just thinking about them. Perhaps this in light of the importance that we are being made more aware of nowadays to cook fresh and sustainable food.

There are strong flavours in these colours that pack a punch both to taste and also visually. This plays on the trend to appeal to all 5 senses at a wedding or any event. Such as Chili Pepper, Crème de Pêche, Peach Pink, Rocky Road, Fruit Dove, Sugar Almond, Dark Cheddar (plus Vanilla Custard and Guacamole from the neutrals).

This evokes amazing memories of seeing guacamole being prepared by the side of our table in Mexico – the fresh, spicy and warming flavours produced by one small dish of food.

Succulent foliage

Alongside these earthy colours are greens conjuring up an amazing garden image with the forest green of Eden. Plus the bluey green of Bluestone makes me think of amazing succulent plants accenting and dotted about on the dry earthy ground.

The blues will certainly make good transition colours to next spring too.

Fall 2019 colours

The top colours for Fall 2019 are:

  • PANTONE 19-1557 Chili Pepper
  • PANTONE 19-1650 Biking Red
  • PANTONE 12-1110 Crème de Pêche
  • PANTONE 15-1530 Peach Pink
  • PANTONE 19-1234 Rocky Road
  • PANTONE 17-1926 Fruit Dove
  • PANTONE 18-1155 Sugar Almond
  • PANTONE 15-1150 Dark Cheddar
  • PANTONE 19-4055 Galaxy Blue
  • PANTONE 18-4217 Bluestone
  • PANTONE 16-1358 Orange Tiger
  • PANTONE 19-6050 Eden

Fall 2019 extra colours from LFW

Plus a couple of additional colours (instead of the peach and orange colours) from London Fashion Week round off the colours for Fall 2019: 

  • PANTONE 16-0840 Antique Moss
  • PANTONE 18-3211 Grapeade

Neutral basics

Pantone® have also created a Fall 2019 Classic Colour Palette. These are a group of neutrals that are core basics in the form of cream, navy, grey and the addition of a green.

The bonus classic neutral colours for Fall 2019 are:

  • PANTONE 12-0815 Vanilla Custard
  • PANTONE 19-3815 Evening Blue
  • PANTONE 16-0000 Paloma
  • PANTONE 17-0530 Guacamole

Colour themes

It’ll be great to see how couples incorporate these colours in to their weddings later this year.

Pantone® is the world-renowned authority on colour and the Pantone® Color of the Year is always really influential in any popular colour themes in fashion, interior design and weddings.

See some of my trend predictions for weddings in 2019.

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“We can’t thank you enough for…rebooting our message and giving our brand a fresh boost!”

“We can’t thank you enough for…rebooting our message and giving our brand a fresh boost!”

“We can’t thank you enough for not only keeping the presence up during a period of transition from our side but also rebooting our message and giving our brand a fresh boost!

We are so glad we got Hanami Dream to kick start our social media campaign, it has been a very worthwhile few months.

We will of course be in touch should we need any additional social media support and look forward to working with you again.”

Katie, Oxleaze Barn – January 2019

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